POS, Trade & Shopper Marketing
The Magic Behind Real Customer Touchpoints
We produce the physical assets that activate campaigns in store, help your brand stand out in retail environments and drive purchase decisions.
Practical Tools for In-Store and Trade Activation
Design adaptation → production → store rollout.
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Retail Displays
From concept to full-scale production—without surprises.
From counter units to full floor displays, we produce retail displays that combine structural stability with strong visual presence. We handle dielines, material selection, and production coordination to ensure displays are cost-efficient, easy to assemble, and reliable across large rollouts.
In our warehouse, the displays are assembled, stocked with products, and distributed to all your POS areas.
Interactive & Digital POS Displays
Connecting physical retail with digital experiences.
We integrate screens and interactive elements into POS environments to enhance engagement at the point of sale. From simple screen integrations to interactive display concepts, we ensure seamless alignment between physical assets and digital content.
Shelf Elements & Shelf Stopper
Maximum visibility at the moment of decision.
Shelf-level advertising drives immediate purchase decisions. We produce wobblers, shelf talkers, strips, and other elements designed for high visibility and secure attachment across retail systems. Materials and finishes are selected for durability under daily store conditions.
Large Format Graphics (Window & Wall)
Turning surfaces into high-impact brand spaces.
Large-format graphics for windows and walls that transform retail environments and attract attention from a distance. From material selection to print quality and installation requirements. We ensure you get the right product for the right purpose, whether it's residue-free removal after short events or a secure hold even on difficult surfaces.
Floor Graphics &
Floor Matts
Guiding customers where it matters.
Floor media directs attention and movement within the store. We produce durable floor stickers and branded mats designed for heavy foot traffic, with anti-slip surfaces and reliable adhesion. Easy application and clean removal are always considered.
Hanging & Ceiling Advertising
Visibility above the shelf.
Ceiling elements create visibility across the entire retail space. We produce hangers, banners, and suspended elements optimized for lightweight construction, stability, and strong readability from a distance.
Store Signage
Clear communication across the retail space.
From, Logo-Signs to A-frames to poster systems and wayfinding signage, we produce signage that ensures consistent brand communication in-store. We focus on visual impact, readability, color accuracy, and practical mounting solutions for different retail environments.
Prints, Poster, Handouts & Leaflets
High-volume materials that support conversion.
Printed materials remain a key part of retail activation. We produce flyers, inserts, posters, product sheets, and coupon materials with consistent quality across large volumes, ensuring accurate colors and clean finishing.
Store Openings & Promotional-Kits
All-in-one solutions for retail and promotional campaigns.
We assemble and distribute complete campaign kits tailored to retail rollouts. From packaging and kitting to logistics and store delivery, we ensure that every element arrives complete, on time, and ready for immediate use.
- POS Displays
- Signage (Indoor/Outdoor)
- Custom Displays
- Packaging Inserts
- Die-Cut Designs
- Window Graphics & Clings
- Packaging
- Wobbler & Shelf Talker
- Floor Graphics
- Ceiling Hangers
- Stickers
- Giveaway Items
- Pop-Up Displays
Rosa Waeng helps agencies and brands to implement POS campaigns into high-quality deliverables.
Prepress & Final Artwork
Print-ready files tailored for flawless execution.
Preparing POS and shopper marketing materials for production requires precision, technical expertise, and a deep understanding of complex manufacturing workflows. We handle advanced prepress tasks such as optimizing files for multi-layer printing, managing overprint settings, and ensuring precise die-line integration for unique display designs. Our team also fine-tunes artwork for different materials, production techniques, and finishes, ensuring that every piece looks perfect, no matter how intricate the project.
Previsualizations
See it before it’s made.
We provide previsualization services for custom displays, creating 3D mockups and production plans to ensure alignment across all stakeholders—from concept to manufacturing. This allows for better decision-making on materials, assembly methods, and space utilization before production even begins.
Die-Cut Engineering
Precision-cut displays designed for seamless production.
From intricate standees to modular displays, we excel in designing and preparing complex die-cut layouts. Our team ensures precision at every stage, optimizing the designs for material efficiency, ease of assembly, and structural integrity—no matter how creative or elaborate the concept.
Material Sourcing
Choosing the right materials for impact and efficiency.
Choosing the right materials can make or break a display. We source and test a variety of substrates, adhesives, and finishes to ensure durability and compatibility with design goals, environmental requirements, and production constraints.
Prototyping & Sampling
Testing before full-scale production.
Before going into mass production, we provide physical prototypes and samples to evaluate materials, finishes, and structural integrity. This ensures that every POS element functions as expected, eliminating costly mistakes and last-minute adjustments in full-scale rollout.
Assembly Planning & Instructions
Retail-ready execution without guesswork.
For modular or intricate displays, we provide detailed assembly instructions, including visual guides and video support, to ensure smooth installation at retail locations.
Logistics & Distribution
Getting POS materials where they need to be, on time.
We handle the complexities of POS logistics, from kitting and packaging to multi-location distribution. Our integrated fulfillment solutions ensure displays arrive in perfect condition, ready for in-store execution, whether for a single activation or a global rollout.
Multi-Market Adaptation
Consistent execution across different markets.
Retail environments differ from region to region, and so do regulations, language requirements, and shopper behaviors. We adapt POS materials for multiple markets, ensuring consistency while making necessary modifications for local compliance, cultural relevance, and logistical feasibility.
The Craft Behind Effective Shopper Marketing
Executing POS materials and shopper marketing isn’t just about design; it’s about mastering the craft and logistics behind large-scale, high-precision production. At Rosa Waeng, we specialize in turning creative concepts into fully realized, production-ready assets for retail and trade environments.
— Material Selection Expertise
When it comes to POS displays, sourcing isn’t a simple task—it’s a specialized skill. The materials you choose directly impact the performance, durability, and success of your campaign. An experienced POS agency brings the technical knowledge, supplier network, and practical expertise to source the right materials and products, ensuring your displays meet your brand standards and campaign goals.
A seasoned agency knows how to source materials that strike the right balance between cost-efficiency and quality.
For example, lightweight corrugated cardboard may be perfect for short-term promotions, while rigid PVC or acrylic is ideal for long-term, high-traffic displays. The right agency ensures your materials align with the design, intended use, and environmental conditions of your POS campaign.
— Understanding Functional Needs
Different products require different levels of structural integrity. For example, heavy product displays might need reinforced die-cut supports, while ceiling hangers demand lightweight materials with secure hanging solutions. An experienced agency understands these requirements and sources materials that meet both functional and aesthetic needs.
POS sourcing isn’t a simple task—it’s a specialized skill. The materials you choose directly impact the performance, durability, and success of your campaign.
An experienced POS agency brings the technical knowledge, supplier network, and practical expertise to source the right materials and products, ensuring your campaign meet your brand standards and goals.
For businesses looking to make an impression at retail, partnering with a skilled POS agency isn’t just a smart choice—it’s a necessity.
Rosa Waeng
for POS & Shopper Marketing
No matter how intricate or large-scale your POS needs are, we provide tailored approaches that meet your goals without compromising quality or timelines.
Technical Precision
Collaborative Planning
Integrated Services
Want to create your POS products with TRUE BEAUTY?
Let’s talk
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TRUE BEAUTY is a concept ensuring creatives don’t just look nice. It is build on the fundamentals to understand your brand, your industry and your goals to deliver work that works. Work that improves your brand, differentiates you from competitors and returns much more than you invest.