Attracting attention ain’t that hard when you look damn good. But TRUE BEAUTY is more than looks. For eCommerce, it means looking desirable, but also getting new SKUs into the market in less than 72 hours. In B2B – characterized by a sea of undifferentiated commodified offerings, you don’t want to be seen as a commodity yourself. And global FMCG Brands face the challenge of maintaining a cohesive brand message across diverse markets and channels.