Social Media
User Generated Content
People trust people. Turn your customers into your most authentic salespeople with organic social proof.
Multi-format Content
We facilitate customer testimonials through multiple formats, from photos and videos to blogs and comments.
Filling the Gap
We analyze your industry, audience and competitors to identify key gaps that can be filled with UGC.
Content Sourcing
Our team of experts handpick creators and content that authentically promote your brand.
Cross-Platform Campaigns
From Instagram to YouTube, we source authentic social proof for every platform.
Reported Results
Get clear results that show you how the ROI of user-generated content stacks up against the rest.
Brand-Aligned Content
Putting the spotlight on creators and content that are aligned with your brand’s values.
Leverage The Modern-Day Word-of-Mouth
The industry is transforming. Highly polished ads are no longer enough to sway consumers as the demand for authenticity rises. With big-budget ad campaigns at every corner, consumers don’t know who to trust. But one thing still rings true – people trust people.
People also always talk about products they love, it’s up to you to leverage that conversation. By sharing unpaid and unsponsored content created by your customers, you can generate the ultimate social proof that boosts your credibility. Because it’s no longer about what you say, it’s what the people say that matters.
And there’s more – UGC acts as an endless fountain of inspiration for your social media content, serving up content ideas on a platter.
UGC Builds Trust
If you’re looking to build trust in your audience, make UGC a fundamental part of your social media strategy.
Display authenticity: Consumers are becoming increasingly selective about the brands they engage with; competition is fierce, and standards are high. By telling your brand story through the eyes of your customers, you show organic authenticity.
Keep up with the trends: Consumers follow trends like bees follow nectar. By sharing UGC that has been created around popular themes, you can capitalize on trending content and stay relevant.
Grow brand awareness: User-generated content puts your brand on the map. Every authentic mention of your brand amplifies your reach and attracts consumers who are searching for authenticity over paid promotion.
Boost brand loyalty: The desire to belong is human nature. Creating UGC campaigns that your audience can participate in allows them to become a part of something bigger, welcoming and connecting them to your brand.
Channel the power of the crowd: Consumers feel safe when making similar choices to their peers. UGC drives sales by simply tapping into our natural inclination to follow the actions of others when making purchasing decisions.
Utilize relatability: Content from everyday consumers holds more relatability than traditional advertising. When consumers see themselves represented in the content, it increases their connection with the brand and the likelihood of their purchase.
We grow your brand
As social experts, our finger is always on the pulse. We dig deep to identify and source UGC that will strengthen your bond with the community and bring them closer to your brand. We analyze your audience’s conversations to uncover genuine stories and experiences that we know will resonate with your community.
This is how we create UGC campaigns to maximize your reach, drive genuine engagements and win over your audience.
Ready to build influential social media campaigns with TRUE BEAUTY?
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TRUE BEAUTY is a concept ensuring creatives don’t just look nice. It is built on the fundamentals to understand your brand, your industry and your goals to deliver work that works. Work that improves your brand, differentiates you from your competitors and returns much more than it costs.