Hello, my name is
Rosa Waeng.
We are a German creative production partner specializing in delivering high-quality solutions for campaign execution and media craftsmanship. Supporting marketing teams, brands, and agencies, we bring precision, creativity, and expertise to every project we undertake.
Rosa Waeng was founded by Micha and Suzy, two renowned experts with decades of experience in the advertising industry.
After 15 years of independently collaborating with global brands and leading agencies, they brought their expertise together and merged their businesses into one company. Rosa Waeng is an anagram of the founders’ last names.
The Campaign Expert
Micha has spent his career at the forefront of global advertising, mastering both strategy and creativity within the industry's most influential agencies. He has been instrumental in shaping and executing large-scale global campaigns, with much of his work centered in the high-stakes new business and pitch departments of these powerhouse organizations.
His achievements speak volumes: Micha has helped secure multiple 8-figure advertising accounts, contributed to the production of 50 TV commercials, and developed over 20 brand and campaign guidelines. In addition, he has overseen the execution of thousands of deliverables across print, media, and digital platforms.
A true interdisciplinary expert, Micha combines deep customer insights with a sharp understanding of consumer behavior. His strength lies in crafting campaigns that are not only creatively compelling but also strategically aligned with customer journeys, sales funnels, and overarching brand strategies—ensuring every initiative drives measurable impact.
The Craft Expert
Suzy is a master of precision and execution, with a career defined by meticulous attention to detail and unparalleled expertise across multiple media formats. From POS displays and print to OOH campaigns, she has executed countless creative ideas while ensuring they always stay true to the brand. With an extraordinary eye for detail, Suzy has reviewed and implemented millions of pages of campaign toolkits and brand guidelines, making sure every project is flawless—down to the very last pixel or typo.
Her expertise spans the most intricate aspects of production: building complex die-cuts and POS displays, adapting thousands of logo variations for global brands, and reworking vast OOH campaigns for high-profile fashion clients. Suzy’s ability to manage overwhelming volumes of work, such as rebuilding thousands of PDF forms for banks or overseeing massive catalog productions with data for thousands of products, is unmatched. She is equally experienced in magazine publishing and editorial design, bringing clarity and structure to even the most demanding projects.
Suzy’s unique ability to focus deeply on intricate, high-stakes tasks ensures every project she touches is executed with precision and excellence.
— Brand Highlights
Our brand experience
Agencies
- BBDO
- TBWA\
- Havas
- HavasLife
- Grey
- Hirschen Group
- kapacht
- Thjnk
- Leo Burnett
- Congaz
- EG+
- DDB
- KW43
- McCann
- Caesar+Cleo
- Publicis Events
- LaCommunidad Miami
- Tequila\
- Proximity WW
- saatchi & saatchi
Pharma & Healthcare
- Pfizer
- Sanofi
- Ratiopharm
- Eli Lilly
- Reckitt Benckiser
- GlaxoSmithKline
- Becton Dickinson
- Stada
- Boehringer Ingelheim
- Klosterfrau Healthcare
Food & CPG
- Aoste
- Brandt
- Rasting
- FinCrisp
- Campofrio
- Teekanne
- Rila
- Schulte
- Dione
- Somat
- Milkana
- Jacobs
- Pulmoll
- Burger
Alcohol & Tobacco
- Ramazotti
- Lillet
- Pernod Ricard
- Scruf
- Havanna Club
- Gauloises
- Malibu
- Davidoff
- Imperial Brands
- Tütenfutter
- Reemtsma
- JPS
- West
Retail & Fashion
- C&A
- OBI
- s.Oliver
- Dynasty of Pets
- Karstadt
- Peek&Ploppenburg
- Adidas
- Matratzen Concord
- Anson's
- Aldi Nord
- Lidl
- Metro
- Toys'R'Us
- Media Markt
Home Appliance & Electronics
- SONY
- Grohe
- Simyo
- Unity Media
- Miele
- Net Cologne
- Siemens (BSH)
Finance & Ensurance
- Allianz
- Julius Bär
- Deutsche Bank
- Provinzial
- Financière des Paiements Électroniques SAS
Automotive
- Porsche
- Porsche Formula E
- Laureus
- Nissan
- Škoda
- Renault
- Volvo
- Maserati
- Citroën
Industrial
- Mitsubishi Electric
- Bayer
- Fujitsu
- DSV
- DB Schenker
- Henkel
- Loctite
- Jokey Plastics
- Trapo AG
Beatuy
- Loréal
- Vichy
- Swiss EcoNaturals AG
- Dr. Hauschka
- WeightWatchers
- Syoss
- Palette
- Schwarzkopf
- Diadermine
Government-related organizations & Municiplaities
- Stadtwerke Hilden
- Wirtschaftsbetriebe Duisburg
- WSW Wuppertaler Stadtwerke
- Rheinenergie
- Stadt Köln
- IHK Düsseldorf Mettmann
- Berufsgenossenschaft Verkehrswirtschaft Post-Logistik Telekommunikation
- Kraftfahrtbundesamt
- Ministerium für Arbeit, Integration & Soziales Nordrhein Westfalen
- Ministerium für Wirtschaft, Arbeit und Tourismus Baden Württemberg
We are a boutique agency, composed of a small team of dedicated experts, each carefully chosen to ensure exceptional quality in every project.
By size, we maintain the flexibility to deliver outstanding work with a level of personal attention larger organizations simply can’t match.
With over three decades of experience in advertising and a team of internationally seasoned professionals, we bring a level of expertise that transforms creative concepts into highly efficient, scalable production. Our streamlined processes allow us to produce a large volume of high-quality media at a cost-efficient rate—but to fully leverage our capabilities, projects require a strategic budget.
For brands looking to execute campaigns with impact, we typically work within annual advertising budgets between 100K and 1M, ensuring we can maintain production momentum without unnecessary recalculations or budget constraints. This approach allows us to focus on delivering the best possible results rather than constantly adjusting for financial limitations. While we are not an expensive agency, we are an execution powerhouse, making large-scale production accessible and effective for brands that are ready to invest in quality and efficiency.
Client Service
We offer clear communication, and a collaborative approach every step of the way. We tailor our services to meet each client’s unique objectives and goals, ensuring that every campaign reflects their vision and resonates with their target market and brand identity.
We understand the challenges that our clients face. Resource constraints, poor engagement, tight deadlines. We aim to produce high-quality content at a better rate and quickly adjust to evolving audience preferences and technological advancements.
We’re here to help you navigate marketing channels, and to achieve your brand and campaign goals. With our expertise and commitment to excellence, we’re ready to take your brand to new heights.