Creative Execution
POS, Trade & Shopper Marketing
The Craft Behind Effective Shopper Marketing
We deliver precision, creativity, and flawless execution to help your brand stand out in retail environments and drive purchase decisions.
Practical Tools for In-Store and Trade Activation
our POS & Shopper services
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Die-Cut Engineering
Precision-cut displays designed for seamless production.
From intricate standees to modular displays, we excel in designing and preparing complex die-cut layouts. Our team ensures precision at every stage, optimizing the designs for material efficiency, ease of assembly, and structural integrity—no matter how creative or elaborate the concept.
Previsualizations
See it before it’s made.
We provide previsualization services for custom displays, creating 3D mockups and production plans to ensure alignment across all stakeholders—from concept to manufacturing. This allows for better decision-making on materials, assembly methods, and space utilization before production even begins.
Display Manufacturing
From concept to full-scale production—without surprises.
Executing large-scale, custom displays requires technical expertise and a deep understanding of manufacturing processes. We collaborate with suppliers and manufacturers to plan production timelines, optimize material sourcing, and troubleshoot potential issues ahead of production.
Prepress & Final Artwork
Print-ready files tailored for flawless execution.
Preparing POS and shopper marketing materials for production requires precision, technical expertise, and a deep understanding of complex manufacturing workflows. We handle advanced prepress tasks such as optimizing files for multi-layer printing, managing overprint settings, and ensuring precise die-line integration for unique display designs. Our team also fine-tunes artwork for different materials, production techniques, and finishes, ensuring that every piece looks perfect, no matter how intricate the project.
Material Sourcing
Choosing the right materials for impact and efficiency.
Choosing the right materials can make or break a display. We source and test a variety of substrates, adhesives, and finishes to ensure durability and compatibility with design goals, environmental requirements, and production constraints.
Prototyping & Sampling
Testing before full-scale production.
Before going into mass production, we provide physical prototypes and samples to evaluate materials, finishes, and structural integrity. This ensures that every POS element functions as expected, eliminating costly mistakes and last-minute adjustments in full-scale rollout.
Assembly Planning & Instructions
Retail-ready execution without guesswork.
For modular or intricate displays, we provide detailed assembly instructions, including visual guides and video support, to ensure smooth installation at retail locations.
Trade & Activation Kits
All-in-one solutions for retail and promotional campaigns.
Beyond displays, we assemble and ship trade activation kits, ensuring that all campaign elements—from signage to branded giveaways—arrive on time and ready for action.
Loyalty Programs & Promotional Materials
Tangible tools for customer engagement.
From in-store loyalty cards and coupon booklets to premium packaging for promotional bundles, we execute materials that support brand loyalty initiatives. We ensure consistent branding across all printed assets, making sure reward programs and promotions feel seamless and professional.
Product Activation
Bringing new products to life in-store.
We support product activations by providing the necessary POS materials, promo kits, and on-brand merchandising elements. Whether launching a new product, running a seasonal campaign, or executing a limited-time promotion, we handle the execution—ensuring displays, packaging, and giveaways are perfectly aligned with the activation strategy.
Interactive & Digital POS Elements
Bridging the gap between physical and digital retail.
Modern POS doesn’t stop at print. We integrate digital touchpoints such as QR codes, NFC tags, and interactive screens to connect physical displays with online experiences, increasing engagement and driving conversions.
Logistics & Distribution
Getting POS materials where they need to be, on time.
We handle the complexities of POS logistics, from kitting and packaging to multi-location distribution. Our integrated fulfillment solutions ensure displays arrive in perfect condition, ready for in-store execution, whether for a single activation or a global rollout.
Multi-Market Adaptation
Consistent execution across different markets.
Retail environments differ from region to region, and so do regulations, language requirements, and shopper behaviors. We adapt POS materials for multiple markets, ensuring consistency while making necessary modifications for local compliance, cultural relevance, and logistical feasibility.
The Craft Behind Effective Shopper Marketing
Executing POS materials and shopper marketing isn’t just about design; it’s about mastering the craft and logistics behind large-scale, high-precision production. At Rosa Waeng, we specialize in turning creative concepts into fully realized, production-ready assets for retail and trade environments.
— Material Selection Expertise
When it comes to POS displays, sourcing isn’t a simple task—it’s a specialized skill. The materials you choose directly impact the performance, durability, and success of your campaign. An experienced POS agency brings the technical knowledge, supplier network, and practical expertise to source the right materials and products, ensuring your displays meet your brand standards and campaign goals.
A seasoned agency knows how to source materials that strike the right balance between cost-efficiency and quality.
For example, lightweight corrugated cardboard may be perfect for short-term promotions, while rigid PVC or acrylic is ideal for long-term, high-traffic displays. The right agency ensures your materials align with the design, intended use, and environmental conditions of your POS campaign.
— Understanding Functional Needs
Different products require different levels of structural integrity. For example, heavy product displays might need reinforced die-cut supports, while ceiling hangers demand lightweight materials with secure hanging solutions. An experienced agency understands these requirements and sources materials that meet both functional and aesthetic needs.
- POS Displays
- Signage (Indoor/Outdoor)
- Custom Displays
- Packaging Inserts
- Die-Cut Designs
- Window Graphics & Clings
- Verpackung
- Window Clings & Graphics
- Wobbler & Shelf Talker
- Floor Graphics
- Ceiling Hangers
- Product Inlets
- Window Clings & Graphics
- Stickers
- Verpackung
- Pop-Up Displays
Rosa Waeng
for POS & Shopper Marketing
No matter how intricate or large-scale your POS needs are, we provide tailored approaches that meet your goals without compromising quality or timelines.
Technical Precision
Collaborative Planning
Integrated Services
POS sourcing isn’t a simple task—it’s a specialized skill. The materials you choose directly impact the performance, durability, and success of your campaign. An experienced POS agency brings the technical knowledge, supplier network, and practical expertise to source the right materials and products, ensuring your campaign meet your brand standards and goals.
For businesses looking to make an impression at retail, partnering with a skilled POS agency isn’t just a smart choice—it’s a necessity.
Need to get your products to events or POS?
We have a dedicated 500m² logistics hub and 1km of storage space just for this. With our own warehouse, we can fulfill your marketing and promotional material, influencer packages, merchandise and competition prizes at full service: storage, picking, shipping and returns – Germany, Europe and international.
Want to create your POS products with TRUE BEAUTY?
Lass uns reden
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TRUE BEAUTY is a concept ensuring creatives don’t just look nice. It is build on the fundamentals to understand your brand, your industry and your goals to deliver work that works. Work that improves your brand, differentiates you from competitors and returns much more than you invest.